Monday, April 11, 2011

Change in Panel of Experts

Through the course of this research project, I have attempted to get in contact with someone in the advertising or marketing fields but have been unsuccessful. Every time an opportunity would present itself, either the person would never get back to me or would briefly answer a few questions; no one seemed to want to go into any detail. After trying to reach 4 different people, I was pretty frustrated... And then I went to a birthday party.

This was not just any regular party but a birthday party for my dog. The breeder was throwing a party for my dog's litter (her first time as a breeder) which I was a little hesitant to attend. After some persuasion, I agreed to go and its a good thing I did as yet another opportunity presented itself. The owner of one of my dog's siblings happened to work in advertising for Shape magazine. She said that she would be more than happy to answer any questions that I might have AND that she preferred talking in person or on the phone versus emails. Finally I have my final panel member: Kathy Kuza.

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